Client Stories and Experiences

“Agnes Mura's coaching has been instrumental in our COO's growth into an increasingly complex role. As CEO of Bethesda Senior Living, I've watched her help our COO move toward leading with a clear, purposeful vision, for herself and for the organization. Agnes has a gift for helping executives manage themselves intentionally: staying grounded under pressure, making sharper decisions faster, and communicating with the nuance that different audiences, Board, staff, and peers actually require. Agnes doesn't hand people answers; she asks the right questions at the right moments, holds up a mirror, and lets her clients arrive at their own clarity. The result is an executive who isn't just performing better today but is genuinely maturing into the leader the role demands.”

“Agnes was my coach during my time as General Manager of CEMEX Trinidad & Tobago. Every session with her became a space to step away from the demands of everyday leadership: a moment for awareness, reflection, calm, and personal growth. Her guidance helped me gain perspective and reconnect with what truly matters. Thank you, Agnes, for your support and encouragement.”

“Agnes Mura is a fantastic business mind and mentor: she gets culture, leadership, and how to coach managers to the next level. I cannot think of a better person to have in your corner if you are learning how to engage, inspire and lead teams. Best of all, she is a supportive and collaborative colleague. We need more people like her!”

“Agnes, I just got word. I have been elected to the firm's board. As you know, only a handful of women have made it this far, and I'm elated at the thought of being able to make a "BIG" difference, as you always say. Well, with all the excitement and the trepidation (what a time to become board member... all the goings-on in the industry!) let me remember to say thank you. I am positive that I wouldn't be here today without your support, your uncompromising attitude and your belief in my capacities. Thanks for being a big picture, practical, hands-on coach!”

“Agnes is, without a doubt, the best executive coach I've had the privilege of working with throughout my career. She exemplifies wisdom, active listening, and the ability to provide thoughtful guidance. Agnes has created a trusted space for me to engage in meaningful reflection and problem-solving, always offering valuable insights and acting as a true thought partner. Her coaching has been instrumental in helping me stay aligned with my purpose and passion, allowing me to lead with clarity and confidence.  Additionally, Agnes facilitated an exceptional session for our leadership, focusing on coaching skills that will undoubtedly have a lasting, positive impact on our team's development for years to come. Agnes is authentic, grounded in science and facts, and truly excels as an executive coach.”

“Agnes, you are a deep listener who captures patterns and organizational needs very accurately. Whenever I have sought AMI's counsel in solving talent issues, you have delivered what we needed and more.”

“What makes Agnes' coach approach so valuable? How she partners with a leader to get in touch with the relevant influences that shape us, our field of vision and therefore our actions. The astute discovery of personal intrinsic preferences, beliefs and entrenched behaviors becomes undeniably significant, with bells going off, when seen in its leadership impact on our organizational system. She brings versatile and profound skills to bear, rooted in a wealth of experience as a citizen of the world who has lived and worked globally in different societies, industries and organizational cultures. Agnes' communication style is structured but also humorous and empathetic. The space created by her deep interest in the other person generates the courage to look at oneself afresh and explore concrete new approaches with experimental curiosity.”

“You have a gift for cutting through the story to the point and a great skill at keeping communications open and on track. While I applaud those skills, it is your heart and soul I most admire.”

“Agnes Mura operates at a level few executive coaches reach. As CEO of Elevation Senior Services, I've relied on her to guide our Board through the annual CEO evaluation process and to help translate that feedback into concrete success targets for the year ahead, a task that requires equal parts rigor and diplomacy. What sets Agnes apart isn't just what she knows about executive team dynamics or Board relationships, but how she works: she listens first, asks the questions that cut straight to what's actually going on, and then helps you build a clear, honest picture of your own strategic priorities. She has a rare ability to help a leader stay composed and clear-headed under real pressure, without ever softening the truth. Agnes doesn't just coach executives, she sharpens how they think and lead.”

“Agnes Mura is truly one of the most talented CEO coaches I have ever had both the privilege and pleasure of working with. For over twenty years Agnes has been assisting us in helping CEOs reach their full potential. Her results have exceeded our expectations every time! She has been an incredible asset to both the Boards and CEOs.”

“Inviting Agnes to join the board of Aircastle has proven to be very useful, according to her fellow board members, the CEO and the senior management of our relatively young, publicly traded company. Due to her experience with US corporate executives and with business owners from across the world, she can clearly contribute to a table that is fast paced, very demanding and international. She is making contributions in matters of global talent strategy, compensation and governance, proving to be wise, knowledgeable and thoughtful, with a unique perspective. We are proud to have a colleague who has a strong financial background, is fluent in six languages, has lived and continues to work all over the world, and cares so much about our company as to relentlessly guide and challenge the management team.”